ABOUT

CLIENT

RESULTS

Emily Keleher is a passionate designer specializing in graphic design, illustration, and interior design. The brand identity was created to balance creativity with professionalism. The visual direction evolved from soft illustration to a more refined system of patterns and hierarchy using branding elements, bold color, and strong typography. These elements work together to form a cohesive and flexible identity that accurately represents Emily’s creative approach and professional values.

Emily Keleher

After consulting with friends, family, and creative professionals, the typography received positive feedback for its softness and ability to directly reflect the style and tone Emily conveys through her work.