ABOUT

CLIENT

RESULTS

Happy Horizons, a local greeting card business in La Jolla, California was seeking a clean, bold, and inviting brand identity and multiple designs for greeting cards. The visual direction of the website evolved from a minimal layout to a more inviting, bold, and fun system. By emphasizing color and strong layout, the company reflects professionalism and trust. The direction of creating new card designs stemmed from occasions such as birthdays, baby showers, sports, and more with an emphasis on “Hand Made” and supporting independent artists.

Happy Horizons Greeting Co.

The website redesign made it easier for retailers to discover Happy Horizons and create retailer accounts, helping drive an increase in sales. With the addition of new card designs, Happy Horizons saw a 173% increase in card sales in just one month.